Glossy Eyes

The look of shiny, glossy eyeshadow has appeared on runways and in fashion magazines for a long time now, but I've never seen it executed in a "day look." I'm really curious as to how to do it because I think a shiny ivory or champagne color could be very pretty. Does anyone out there know the best way? Simply put Vaseline on your lids?

Photos: The Beauty Department, Vinitates, Elle, Unknown