Original Content Creation

Last week, I shared a brand film for Lone Flag, and in my post I mentioned that I would elaborate more on my decision to move to art direction and original content creation.

There's nothing I love more than creating beautiful imagery. I love it more than shopping for someone or rummaging through a closet. In fact, my love for creating beautiful images is truly what made me want to be a stylist. Since I don't live in the fashion capital of the world (pretty far from it, actually), I've become a jack of all trades in regards to styling. It sure has given me a load of experience, but it has also shown me what my heart beats for.

When this little thing called Pinterest was created and my following grew, tons of doors started to pop open with brands and magazines I had always dreamed of working with. I soon realized that my curatorial eye and my ability to know what men and women want was my unique strength. So, now here I am, a tastemaker and a stylist...Pretty cool, but this past spring I found myself struggling to figure out how to bridge the two together. I knew I always wanted to style original content for Pinterest campaigns, but no one was really buying the idea.

Flash forward to now, an original idea is SO valuable. And now more than ever people are using Pinterest to purchase things and dream about their future. Creating fresh content to increase brand awareness and go viral is a serious business, and it's the business I'm in. SOOooo...When my powers (styling and social media marketing) and Alejandra's powers (a cinematography and photography) combine...We are able to offer a one stop shop for brands to boost their presence through film, well-styled imagery and original content for their blogs, Instagram feeds and Pinterest accounts. Captain Planet needs to watch out!

Lone Flag was the perfect brand to work with because they knew their mission and their style, but being brand new they needed to get the word out. Follow their blog to see the original content Ale and I created and captured. You'll also see some of the pretty photos here in this post and on Ale's blog. If you follow me on Pinterest you'll also get to see more of our unique content. I hope you enjoy it, and I hope you check out Lone Flag's shop. They have AMAZING gifts for the holidays and every day.

Photography by Imaginale Design Art direction by AVE Styles

Lone Flag Brand Video

I feel like I am presenting a baby to you today. I'm so excited and eager to tell you all about what I have been doing since I wrote about my big epiphany a couple of months ago when I worked on the desert rendezvous project (go back to read it here). Basically, I have been venturing into art direction and original content creation for brands. This is something that I plan to elaborate on in another blog post this week, but essentially, I have combined my worlds of styling and social media marketing to cultivate brand awareness through artful communication (i.e. well-styled, original content creation) for stylish brands. So, my dear friend Alejandra Vidal of Imaginale Design and I teamed up again to create a brand film for Lone Flag as part of a brand boost experience (motion and original content creation). Lone Flag is a curated retail concept and community space in Del Mar, CA dedicated to premium brands with a focus on American made goods and denim. We were so excited to get to help bring such a cool concept to life. So, without further delay, please enjoy our little film...

Lone Flag Brand Film from Ale Vidal - Imaginale on Vimeo.

Lone Flag Brand Film from Ale Vidal - Imaginale on Vimeo. Created by Imaginale Design // imaginaledesign.com Art Direction by AVE Styles // avestyles.com Interior Design by SMID // smidthat.com Florals by Lace & Likes // laceandlikes.com Song: "Rise" by Tony Anderson from The Music Bed // themusicbed.com Special thanks to: Bradley Mountain // bradleymountain.com Richer Poorer // richer-poorer.com