PINTEREST FRIDAY - PIN DESCRIPTIONS

In recent years, I have spent more of my time updating Instagram instead of this blog, but I’d like to change that. This is the one place where all of my content is truly mine, easily accessible, and searchable. My goal is to be a resource for you and always has been, so it’s time to get back to it! So, I’m starting with a popular topic of conversation on this blog - Pinterest.

Every Friday I have been sharing Pinterest tips for FREE on Instagram to help small business owners, and I’d like to share these tips here with you as well. You can access all of the past tips in my IG stories highlights, but I’ll spend time building them out for you on the blog.

Today, we’re talking Pinterest descriptions. Here are some key things to keep in mind when writing for Pinterest:

1. Write how someone searches Pinterest. When people search on Pinterest, they start their search at a very high level. Users are looking for inspiration, and they are usually beginning their customer journey on Pinterest. Many Pinterest searches consist of 1-3 words. Though you might assume much of your Google SEO knowledge applies to Pinterest, it’s kind of a different animal. When people search for a product on Google they are often more ready to purchase and further down the funnel. They tend use more terms in their search and be more specific. So, identify the high-level, key search terms that are relevant for your product (ex: short hair tutorial, short hair ideas, short hairstyles, short curly hair ideas, short hair trends, 2021 short hair), and include them in your description and pin title.

2. Cut the fluff, get straight to it. Your TOV and your language should try to solve the consumer’s problem immediately and get straight to the point. This isn’t Instagram…They are on a hunt for inspiration and information. Don’t talk like a brand, talk like their BFF. Spill the tea and don’t sugar coat it.

3. 500 Characters. You have 500 characters to tell someone all about your pin. You can include a mix of hashtags to help you do this as well and save characters. You can use up to 20 hashtags. Try to use all of the characters to give you the best advantage, but don’t force it.

4. Describe what’s in the pin. If you’re stuck on what to say, talk about what is in the photograph and the destination you are leading people to with your pin (story pins may not have a destination). Talk about the colors, the textures, the materials, the cost, the company, the quality, the ease, the destination, etc.

5. Don’t use the same description for all of the pins. Don’t use the same pin description for all of the pins you are sharing to promote a single post. Change it up so that you increase your likelihood of reaching people.

That’s it for this week! Make sure to check back next Friday for more tips!

A NEW BEGINNING

This tiny corner of the internet began at the age of 24 as a place for me to express the things I’m passionate about. I never had any aspirations for it to become a business or be anything bigger than a visual extension of myself. I’m thankful for what it became because it truly changed my entire life. However, the life I once lived, I no longer live due to circumstances beyond my control.

After reclaiming my body, my career, my passions, my home, motherhood and the little things that came with overcoming loss, I’m here again. No plans, no big ambitions, no expectations of myself or you…

Just a flashing cursor, a pristine white page, the glow of a computer screen…Cheers to a new beginning of AVE Styles.

Photos by Rennai Hoefer

PICKING THE BEST HAT FOR YOU

This post is sponsored by Gigi Pip.

Hats say something. They make a statement. They are more than just protection from the sun. They are a style conversation waiting to happen.

I adore hats, but, truthfully, I’ve never had much luck with them. Most hats in stores are too big for me. That’s why Gigi Pip is an excellent place to find a stylish hat. They make adult XS hats and offer various sizes.

I was thrilled to partner with Gigi Pip because I’ve seen their hats all over the internet and have admired them, but I never thought they would be worth my money because of my history with poor hat sizing. When they asked me to talk about how to choose a hat I was very honest with my past experiences and immediately they pointed me to their brilliant sizing guide.

Once I knew my size, I was able to shop by size and see which hats would be best for my head shape. Game changer! To my surprise, there was a huge selection, and then it became a game of narrowing down my options.

As you can tell, I had a hard time choosing. I went with three different hats in three different colors. You can tell in these photos alone that the color of a hat changes the overall experience of an outfit.

A black hat makes a big style statement where as the soft brown color appears more casual. I would say hats are very similar to shoes in that they can make or break an outfit too.

So, some important things to think about are:

1. Do you enjoy making big fashion statements or blending in?

2. Do you want to create more contrast with your hair and skin?

3. Do you want a hat style that is versatile for any outfit or are you looking for a certain type of combination?

4. Do you want to have variety in your wardrobe?

For me, I like variety. I like options. I like the idea of wearing a hat with a fancy outfit or with jeans. So, I chose the Monroe in ivory, the Ginger in taupe, and the Dahlia. I’m so happy with my selections. I’ve already worn these hats with a ton of outfits. I highly recommend Gigi Pip for quality, well-made hats.

Head over to Gigi Pip to see the rest of the styles they offer, as well as fun hat accessories to dress up your hat.

Photos by Rennai Hoefer.

OLIVE RAINCOAT

It may not rain in Arizona all too much, but it’s not going to stop me from being prepared. This Eddie Bauer jacket is too cute not to own.

It cinches at the waist to give you a figure and it protects you from the bad weather. Eddie Bauer always nails form and function at great prices.

It also has a hood and plenty of pockets to store things.

I highly recommend this jacket for your upcoming fall season.

Photos by Rennai Hoefer

AVRE SHOES

Introducing sustainable footwear that doesn’t leave a footprint and looks cool.

AVRE is a new footwear company founded by women that seeks to inspire women from all walks of life to live a more sustainable lifestyle without sacrificing their love for good design. I don’t know about you, but I’m sold on the mission alone.

It’s obvious to me that they have delivered on their word. These shoes are too cute to boot! Can you believe they are made with recycled plastic bottles?! Yeah, me neither!

They are moisture-wicking as well, so you don’t have to worry about your feet getting stinky.

If you’re in the marketing for new tennis shoes or causal sneakers, be sure to check out AVRE!

Photos by Rennai Hoefer