Styling & Art Direction for The Motion Workshop
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14 professional photographers in one room all learning and wanting to add motion to their skill set - that's why they came to Ale Vidal's Motion Workshop. When Ale asked me to style four different shoots for them to capture I thought, "14 photographers!? This HAS to be good!" Then I thought, "Wouldn't it be SO great to get some clothing brands involved? They would be getting all of this content for their social outlets!"
Years ago my mind wouldn't have gone to brand partnerships it just would have focused on how to execute the shoot well. What I have realized, however, is that executing these shoots well means partnering with brands. Access to clothing is the hardest part for a stylist, so if you can add value to the brands that you want to work with by providing quality content and social sharing then it's a win, win for all parties involved.
So, before I approached brands to be a part of these shoots, Ale identified two high school senior themes, a bridal style and an engaged couple based on the background of her attendees. From there I started using secret Pinterest boards to solidify the mood, the style and the scenes with Ale. Then I was able to start dreaming about what brands would be a good fit for the different styles.
Lulu*s sent us wardrobe for both high school senior shoots - a soft, natural prairie girl and a loud, bold, music lovin' girl. Lulu*s market is very young so they were a perfect match. Just one outfit was needed for both girls.
For the prairie girl we wanted a pastel palette, a dress that felt ultra feminine and innocent. We chose a blonde model with light eyes - Kacey from Agency AZ was amazing. Braids are a youthful hairstyle, as well as minimal makeup. Miriam Kenly and Stephanie are pros at bringing visions to life. For the scene, we thought about a basket of flowers for her to play with. I loved the idea of a clothes line with fabrics that would blow in the wind. Hilary Kram, a wonderful florist and creative, added some beautiful greens and floral to the clothes line to create more interest.
For the music lovin' high school senior we wanted to portray a girl that loved NYLON magazine. I chose a bold color palette and stuck with the current fashion trends such as mini skirts and muscle tees. The bright lipstick Stephanie Neiheisel created from a MAC pigment was genius. It matched her skirt perfectly. We decided to keep her hair down so that it would move well for the camera as she jumped on the bed and whipped it back and forth. Teens love to listen to music and these gold Frends headphones were the perfect fashion accessory. There's nothing that reminds me of being a teenager more than flipping through magazine and filling out quizzes. Because our model, Emily of Agency AZ, was being put in a studio setting Ale loved the idea of having some cool floral elements to make it a bit more interesting. Hilary did a an amazing job with stringing some carnations. It was simple, but a powerful set element.
We also had a young couple in their 20's who were pretending to be engaged who embodied a laid back, L.A. style. Lulus*s also outfitted the bride-to-be. Katherine Thornhill was our model and she is actually a wedding planner that helps brides prepare for their engagement shoots a lot. She and her boyfriend, Chris, were a real couple that could emote and express love on camera. I chose a maxi dress for her and layered a ton of jewelry on her hands to create interest for the camera. A center part with her long locks further ensured the boho vibe of their style. For Chris, we actually worked with a small budget and his wardrobe to come up with a simple, somewhat 'hipster' outfit. Simply peg rolling his pants and rolling his sleeves was a detail that took an easily preppy look to a more casual, west coast vibe. For the set we layered oriental carpets and pillows of different textures and colors. We also used a hammock that swung back and forth for motion purposes.
For our sensual, moody, haunting bride we started looking at bridal boutique partnerships, but nothing seemed to fit the high fashion quality that was needed to make this bride different from the rest. I had recently done some Pinterest consulting for Fame & Partners and remembered that they make custom dresses. After falling in love with a black dress, I asked if they could design it in white...and they did! The silk chiffon material was PERFECT for movement. For the set, we chose to pose her by ivy and a beautiful water fountain filled with roses. The movement of the water was great for motion!
Check out the film Ale made here and to hear from Ale about why she held the motion workshop, visit her blog here.
All of this production wouldn't have been possible without a stellar team and wonderful brand partnerships. Please go follow all of these people and brands!
Event // www.themotionworkshop.com
Photos by Ale Vidal & Mary Claire Photography // www.imaginaledesign.com // www. maryclaire-photography.com Styling and Art Direction by AVE Styles // www.avestyles.com
Bride: Madeleine Alexandra // alexandrafashionco.blogspot.com High school seniors // Kacey & Emily // www.theagencyaz.com Engaged couple // Katherine & Chris // www.luckyandinlove.com Make-up: SN Makeup // www.snmakeupartist.com Hair: Miriam Kenly // instagram.com/mirmaidkenl Florals: Hilary Lamb // hilarylambphoto.blogspot.com Wedding dress by Fame and Partners // www.fameandpartners.com Clothes by Lulu*s // www.lulus.com
